Insight • Innovation
about
We are an international qualitative research agency specialising in innovation and sensory research.
We bridge the gap between marketing and R&D exploring the interplay between product, brand and packaging.
We decipher how consumers read products – the story a product communicates about itself; the sensory brand.
We believe brands are created on a holistic journey between what we sense for ourselves and the story we are told.
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How consumers interpret the physical properties of the product.
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How product experience impact behaviours and emotion.
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How the narrative of packaging and communications meets product expectations and consumer need spaces.
services
Our work spans the globe, from Shanghai to Sao Paulo – investigating cultural nuance in sensory brand interpretation.
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We offer expertise in
New Product Development (NPD), Early Stage Innovation, Consumer Journeys, Sensory Development, Sensory Brand, Co Creation and Communications Testing.
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We love creativity!
We design bespoke research programmes centred at delivering both actionable insight and high consumer engagement. Research should be fun.
With methods including focus groups, ethnographic film, consumer diaries, creative workshops and stakeholder workshops.
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We embrace technology!
With the average Briton spending more time online than they do sleeping1, its increasingly important to adapt research methods to consumer behaviours.
Mobile offers a convenient tool to help get closer to consumer behaviours and consumption moments.
meet the team
tangtiger is a dynamic group of qualitative consultants who specialise in brand and sensory development. After years of straddling projects with both Marketing and Development teams, Oly thought it was about time someone brought the two together, and tangtiger was born. We are a friendly, creative bunch with a diverse range of backgrounds - from client side FMCG, advertising and planning to market research and food science. Every project is unique, so we believe in building bespoke teams with bright minds on the same page as you! We have an extensive network of international research partners ready in waiting to deliver your research.
clients
contact us
Oly Thompson (Founder)
e: oly@tangtiger.com
m: +44 7824 552 648
p: +44 1934 844 835
a: The Knoll,
Winscombe Hill,
BS25 1DG.