We are an international qualitative research agency specialising in innovation and sensory research.
We bridge the gap between marketing and R&D exploring the interplay between product, brand and packaging.
We decipher how consumers read products – the story a product communicates about itself; the sensory brand.
We believe brands are created on a holistic journey between what we sense for ourselves and the story we are told.
How consumers interpret the physical properties of the product.
How product experience impact behaviours and emotion.
How the narrative of packaging and communications meets product expectations and consumer need spaces.
Our work spans the globe, from Shanghai to Sao Paulo – investigating cultural nuance in sensory brand interpretation.
We offer expertise in
New Product Development (NPD), Early Stage Innovation, Consumer Journeys, Sensory Development, Sensory Brand, Co Creation and Communications Testing.
We love creativity!
We design bespoke research programmes centred at delivering both actionable insight and high consumer engagement. Research should be fun.
With methods including focus groups, ethnographic film, consumer diaries, creative workshops and stakeholder workshops.
We embrace technology!
With the average Briton spending more time online than they do sleeping1, its increasingly important to adapt research methods to consumer behaviours.
Mobile offers a convenient tool to help get closer to consumer behaviours and consumption moments.
meet the team
tangtiger is a dynamic group of qualitative consultants who specialise in brand and sensory development. After years of straddling projects with both Marketing and Development teams, Oly thought it was about time someone brought the two together, and tangtiger was born. We are a friendly, creative bunch with a diverse range of backgrounds - from client side FMCG, advertising and planning to market research and food science. Every project is unique, so we believe in building bespoke teams with bright minds on the same page as you! We have an extensive network of international research partners ready in waiting to deliver your research.
“Oly's insight and expertise were invaluable during a project to investigate our retail snack range and identify areas for improvement. He is professional, very experienced and extremely adept at uncovering key insights from consumers which lead to actionable recommendations for improvement. I would wholeheartedly recommend him to anyone in the food industry looking for an expert to lead consumer research projects that have a tangible impact.”
Brand & Insights, Graze
“I’m really happy with all the qualitative projects that tangtiger has supported for us. Oly quickly grasps the business needs and is flexible to accommodate ever changing demands, before, during and after groups. His reports deliver well thought through insights in a style that is appreciated by a diverse audience from technical R&D to marketing. I would recommend Oly to anyone seeking a highly skilled partner for sensory focused qualitative projects.”
“tangtiger is always a pleasure to work with and goes above and beyond what is expected. Oly is very easy to work with and has a very high level of consumer understanding and it is this that has been invaluable for our work. His consumer knowledge and understanding mean that we are able to get the correct information for the project and gives us clear next steps for the future ”
R&D, Church & Dwight
Oly Thompson (Founder)
m: +44 7824 552 648
p: +44 1934 844 835
a: The Knoll,